The Air Presto concept was born in Korea in 1996, but it was only in 2000 that the shoe finally became a reality. Tinker Hatfield decides to design a shoe that offers unrivaled fit and comfort. The result is a prototype with what Hatfield dubbs the "V-notch," a sculpted area near the ankle designed to improve fit. The choice of the name falls on the English formula used by magicians: “When you wear the shoe, it fits so perfectly that it is almost like a magician saying: 'Presto'.
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